IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths
Tag Archives: Debuts
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
DuckDuckGo Debuts First Web Browser
DuckDuckGo Debuts First Web Browser by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2022 DuckDuckGo may have begun as a private search engine, but on Tuesday it debuted a web browser to run on Macs, now in Beta.DuckDuckGo for Mac on the desktop, with DuckDuckGo for Windows coming soon, allows the company to compete with … Continue reading DuckDuckGo Debuts First Web Browser
LinkedIn debuts its own podcast network
LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network
Pinterest debuts AR feature that lets users try on lipstick before buying
Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle. Jennifer Cannon on September 26, 2019 Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the … Continue reading Cheetah Digital debuts Customer Engagement Suite for marketers
Iterable Debuts Three New Products For Fostering Marketing Teamwork
Iterable Debuts Three New Products For Fostering Marketing Teamwork by Ray Schultz , April 24, 2019 Iterable, the provider of a cross-channel engagement platform, has unveiled several new products and channels at its Activate conference. The company, which raised $50 million in funding in March, is “committed to democratizing growth by helping all teams across … Continue reading Iterable Debuts Three New Products For Fostering Marketing Teamwork
Datacrushers Debuts Email Automation Tool
Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool
Facebook Debuts Marketing Mix Modeling Portal
Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal
LinkedIn Debuts Job Search App
Gavin O’Malley @mp_gavin, (March 20, 2015) Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus and an action bar at the top of all main pages. “Having your job search at your fingertips can help the entire experience feel more … Continue reading LinkedIn Debuts Job Search App