Tag Archives: Debuts

IAS Debuts Tech To Find Inefficiencies In Supply Paths

IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan  @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts

Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan  @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts

Pinterest debuts AR feature that lets users try on lipstick before buying

Brands that are part of the initial rollout include Estée Lauder, Sephora, bareMinerals, Neutrogena, L’Oreal, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. Taylor Peterson on January 28, 2020 at 9:00 am Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades … Continue reading Pinterest debuts AR feature that lets users try on lipstick before buying

Cheetah Digital debuts Customer Engagement Suite for marketers

The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle. Jennifer Cannon on September 26, 2019   Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the … Continue reading Cheetah Digital debuts Customer Engagement Suite for marketers

Iterable Debuts Three New Products For Fostering Marketing Teamwork

Iterable Debuts Three New Products For Fostering Marketing Teamwork by Ray Schultz , April 24, 2019 Iterable, the provider of a cross-channel engagement platform, has unveiled several new products and channels at its Activate conference.  The company, which raised $50 million in funding in March, is “committed to democratizing growth by helping all teams across … Continue reading Iterable Debuts Three New Products For Fostering Marketing Teamwork

Datacrushers Debuts Email Automation Tool

Datacrushers Debuts Email Automation Tool by Ray Schultz , February 14, 2018 Datacrushers, the provider of an AI- and machine learning-driven revenue recovery platform, has launched an email marketing automation suite for online retailers. The service is designed to help clients combine all their ecommerce marketing and revenue discovery features in one platform, states James … Continue reading Datacrushers Debuts Email Automation Tool

Facebook Debuts Marketing Mix Modeling Portal

Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal