Tag Archives: deal

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Amazon Shopping

Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns. Nicola Agius on February 5, 2024 Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to … Continue reading Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation →

Joe Rogan and Spotify sign a new deal estimated to be worth up to $250 million

Spotify

  By Reuters February 02, 2024 Spotify Technology announced a new multiyear deal with comedian and podcaster Joe Rogan on Friday, in a bid to tap into the popularity of his show to drive its advertising revenue. The Joe Rogan Experience podcast, which debuted in 2009, has been an exclusive offering on the music-streaming platform … Continue reading Joe Rogan and Spotify sign a new deal estimated to be worth up to $250 million →

OpenX Deal Library will compare alternatives to cookies

Cookieless Targeting

  OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024   Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies →

SAG-AFTRA deal includes a $40 million streaming bonus and AI protections

Streaming

SAG-AFTRA deal includes a $40 million streaming bonus and AI protections After the union’s national board voted to approve the tentative deal, members will vote to ratify it starting November 14. Cheyenne MacDonald   Sat, Nov 11, 2023 Mike Blake / reuters SAG-AFTRA has released more information about its tentative deal with Hollywood studio executives … Continue reading SAG-AFTRA deal includes a $40 million streaming bonus and AI protections →

SAG-AFTRA strike is over as actors reach tentative deal with Hollywood studios

Employee Strikes

  By Associated Press November 08, 2023 Hollywood’s actors union reached a tentative deal with studios Wednesday to end its strike, bringing an end to months of labor strife that ground the entertainment industry to a historic halt. The three-year contract agreement must be approved by votes from the union’s board and its members in … Continue reading SAG-AFTRA strike is over as actors reach tentative deal with Hollywood studios →

EU antitrust probe into $20B Adobe-Figma deal resumes

Legal Actions

EU antitrust probe into $20B Adobe-Figma deal resumes Radek Zielinski / Oct 20, 2023   European Union antitrust regulators have restarted their in-depth investigation into Adobe’s proposed $ 20 billion acquisition of web-based design platform Figma, giving themselves until February 5th to reach a decision on the mega tech deal. According to an Oct. 20 … Continue reading EU antitrust probe into $20B Adobe-Figma deal resumes →

Amazon Prime Big Deal Days sales hold steady for other retailers too

Amazon Shopping

Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce. Chris Wood on October 12, 2023 Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, … Continue reading Amazon Prime Big Deal Days sales hold steady for other retailers too →

There are signs a deal to end the writers’ strike could be signed soon

Employee Strikes

  By Chris Morris September 21, 2023 Hope could be on the horizon with the long-running strike by the Writers Guild of America (WGA). The WGA and the Alliance of Motion Picture and Television Producers (AMPTP) issued a rare joint statement Wednesday, noting that the two parties would meet face-to-face again on Thursday. That was … Continue reading There are signs a deal to end the writers’ strike could be signed soon →

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data

Employee Strikes

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese  @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data →

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