Tag Archives: Data

Why we care about data management platforms

Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. Johanna Marmon on March 21, 2023 Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this of data is worthless if … Continue reading Why we care about data management platforms →

Habu releases new data clean room enhancements

Data Platforms

Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements →

Don’t apply wishful thinking to your data

Data Management

Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques. William Terdoslavich on March 15, 2023 Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But … Continue reading Don’t apply wishful thinking to your data →

Roku partners with Best Buy for first-party data

Partnerships

The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data →

Senators reintroduce bill to protect personal data online

Personal Privacy

Senate Democrats introduce bill to protect your online data Kris Holt @krisholt A group of 15 Democratic senators have unveiled a bill that aims to protect your online data. They noted that banks, doctors and lawyers are all required to protect your personal information, and argue websites, apps and other online services should also have … Continue reading Senators reintroduce bill to protect personal data online →

3 ways data can steer you wrong — and how to glean better insights

Data Strategy

The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights. Kath Pay on March 9, 2023 Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. … Continue reading 3 ways data can steer you wrong — and how to glean better insights →

The future of data management platforms in the era of CDPs

Data Management

With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs? Kim Davis on March 6, 2023 Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long … Continue reading The future of data management platforms in the era of CDPs →

How To Escape The Data Desert By Using Influencers

Influencer Marketing

How To Escape The Data Desert By Using Influencers by Jessica Phillips , March 3, 2023 The recession is on everyone’s mind. Brands are cutting costs on ad spend, big tech platforms are laying off hundreds of employees, and marketers are under pressure to find performance-driven solutions with restricted access to data. Brands need an … Continue reading How To Escape The Data Desert By Using Influencers →

CMOs Place Priority On ChatGPT And First-Party Data: Study

Content Management

CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study →

Only 25% of marketers report having all the data needed for personalization

Data Personalization

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization →