Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Neutronian List Of Companies Shows Online Data Privacy Remains A Concern by Laurie Sullivan @lauriesullivan, May 4, 2023 The difficulty of opt-out procedures across the Internet has not improved much in the past quarter, according to data from Neutronian. Insights into healthcare providers, health data providers, and health-related publishers are some of the new areas … Continue reading Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
By Mark Sullivan April 20, 2023 San Francisco-based startup Patented.ai has released a plug-in, called LLM Shield, designed to warn a company’s employees when they’re about to share sensitive or proprietary information with an AI chatbot such as OpenAI‘s ChatGPT or Google‘s Bard. The company says that when employees enter company data into … Continue reading This plug-in stops employees from leaking sensitive data to AI chatbots
Winterberry Group predicts more than a 30% increase in data and analytics investments across the U.S. and Europe. Kim Davis on April 17, 2023 Spend across marketing analytics and data infrastructure is forecast to grow from $ 22 billion in 2022 to $ 32 billion in 2026 in the U.S., U.K. and European Union. That’s … Continue reading Spend on marketing analytics and data infrastructure to grow sharply
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
By Linda Rosencrance April 11, 2023 Over half of the data that companies collect is for single-use purposes. We give companies Social Security and credit card numbers, addresses and phone numbers, emails, and health data. That information, called “dark data” in internet circles, generally sits stored away, long forgotten by users. Dark data comes … Continue reading 4 steps to protect your dark data from theft and misuse
There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work. Apoorv Durga on April 10, 2023 The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have … Continue reading Should you use your data warehouse as your CDP?
Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth
Secure and Transform Your Organization’s Data Through Data Masking Yash Mehta / 28 Mar 2023 With the realization of what data can do in catering to users in providing a unique experience of a product or service, businesses are collating data from all sources. The collected data is huge in volume and is shared … Continue reading Secure and Transform Your Organization’s Data Through Data Masking
Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
