Tag Archives: Data

TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy →

How bias in AI can damage marketing data and what you can do about it

Artificial Intelligence Regulations

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know Constantine von Hoffman on February 22, 2023 Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because … Continue reading How bias in AI can damage marketing data and what you can do about it →

Google Fi warns customers that their data has been compromised

Google Under Fire

T-Mobile data breach compromised 37 million customers’ data Mariella Moon @mariella_moon T-Mobile has admitted that hackers were able to steal the information of around 37 million postpaid and prepaid customers in another major data breach. The carrier said in a regulatory filing that it discovered the issue on January 5th, but that it believes the … Continue reading Google Fi warns customers that their data has been compromised →

What the latest college enrollment data says about the future of higher education

Education Evolution

By Shalene Gupta January 24, 2023 Studies show that a college degree can add a million dollars to income over the course of someone’s lifetime. Brookings just released a new report on college enrollment disparities, which analyzes data from 15,000 students who were surveyed in 2009, then 2012 and 2016. Here are some of the key … Continue reading What the latest college enrollment data says about the future of higher education →

How data clean rooms might help keep the internet open

Data Management

The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. Kim Davis on February 2, 2023 Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that … Continue reading How data clean rooms might help keep the internet open →

Failure to get the most out of data clean rooms is costing marketers money

Data Management

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money →

Lotame launches first-party data accelerator

Data Platforms

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator →

20 questions to ask customer data platform vendors during the demo

Customer Engagement

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo →

Data Privacy Scores Weigh Heavy On Some Search Engines

Data Privacy

Data Privacy Scores Weigh Heavy On Some Search Engines by Laurie Sullivan @lauriesullivan, January 17, 2023 Neutronian has officially launched the next iteration of its ratings system, the Neutronian Data Privacy Scores, adding hundreds of companies from data providers and publishers to platforms and brands. The company has scaled up from 300 rated companies to … Continue reading Data Privacy Scores Weigh Heavy On Some Search Engines →

Brands That Double Down On Data Will Win In (Impending) Recession

Branding Awareness

Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession →