From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Mike Pastore on April 30, 2024 Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data … Continue reading Modern email marketing: Data privacy, bulk email restrictions and more
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use … Continue reading Beyond the tech: Mastering customer data with a modern approach
April 29, 2024 Largest wireless carriers fined nearly $200 million for illegally sharing location data Carriers have allowed the use of location-data for programs like roadside assistance, logistics, medical emergency alert services, human trafficking alerts and fraud prevention. BY Reuters The Federal Communications Commission on Monday fined the largest U.S. wireless carriers nearly $200 million for … Continue reading Largest wireless carriers fined nearly $200 million for illegally sharing location data
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Kim Davis on April 9, 2024 Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. … Continue reading MessageGears to operate with the Snowflake data cloud
Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows
