Tag Archives: Data

AI-powered features to look for in customer data platforms

Customer Data Platforms

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms →

Driving growth through data: Optimizing the purchase stage

Business Growth

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage →

Informa Tech/TechTarget merger would create a B2B data giant

B2B Trends

The goal of the deal appears to be a single entity that can provide first-party data at scale. Mike Pastore on January 17, 2024 The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by … Continue reading Informa Tech/TechTarget merger would create a B2B data giant →

Real-time customer data platforms: The promise and the reality

Customer Data Platforms

Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality →

Open-source customer data platforms: Can you unleash your data for less?

Customer Data Platforms

Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024  Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less? →

How can marketers help make customer data available automatically and fast?

Customer Data

Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast? →

Breaking down data silos: A practical guide to integrated marketing data

Marketing Data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers.  This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data →

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