Google says it will destroy browsing data collected from Chrome’s Incognito mode It’s part of a settlement reached in December over a $5 billion privacy lawsuit. Will Shanklin Updated Mon, Apr 1, 2024 ALAIN JOCARD via Getty Images The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of … Continue reading Google says it will destroy browsing data collected from Chrome’s Incognito mode
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. Gene Marks on March 27, 2024 Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s … Continue reading How to make sure your data is AI-ready
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
March 15, 2024 4 AI jobs that don’t require advanced data science skills Can’t code? No problem! You can still hop on the AI bandwagon as a data labeler, documentation writer, project manger, or ethicist. BY Doug Aamoth If you’re interested in AI work but can’t write a line of code to save your life, the … Continue reading Four AI jobs that don’t require advanced data science skills
Reddit Sets IPO Terms, Explains Data Monetization Plan by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2024 Reddit disclosed more details of its initial public offerings (IPO) that watchers are calling one of the biggest deals to date. The company and existing shareholders reportedly want to raise as much as $748 million — which means … Continue reading Reddit Sets IPO Terms, Explains Data Monetization Plan
March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
The new offering from Salesforce’s Tableau will deliver AI-generated digests to your preferred workflows. Kim Davis on February 23, 2024 Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. … Continue reading Tableau Pulse uses AI to make data more accessible
