Tag Archives: Data

Largest wireless carriers fined nearly $200 million for illegally sharing location data

April 29, 2024 Largest wireless carriers fined nearly $200 million for illegally sharing location data Carriers have allowed the use of location-data for programs like roadside assistance, logistics, medical emergency alert services, human trafficking alerts and fraud prevention. BY Reuters The Federal Communications Commission on Monday fined the largest U.S. wireless carriers nearly $200 million for … Continue reading Largest wireless carriers fined nearly $200 million for illegally sharing location data →

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Customer Data Platforms

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot →

The state of data in 2024: How the ad industry is adapting to privacy regulations

Data Management

Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations →

Integrating AI into MOps: Aligning your platforms, data and processes

Marketing Operations

Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes →

The customer data platform market

Customer Data Platforms

A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market →

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Salesforce

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce →

Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Growth Strategy

Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows →

Google will need to destroy incognito browsing data

Google Controls

Google will need to destroy incognito browsing data Sophie Atkinson Tech Journalist Google has committed to destroying or remediating ‘billions of data records’ collected through incognito browsing sessions as part of a proposed class action settlement filed Monday (April 1). The lawsuit, originally filed in June of 2020, accuses the search giant of violating … Continue reading Google will need to destroy incognito browsing data →

Google To Destroy Incognito Browsing Data

Google Controls

Google To Destroy Incognito Browsing Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2024 Google will destroy data from millions of users’ web-browsing histories as part of a lawsuit settlement, but there’s no word on whether or not purging the data will affect the company’s ad-targeting accuracy rates or large language model training capabilities. … Continue reading Google To Destroy Incognito Browsing Data →