February 17, 2025 Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you? A DOGE software engineer is reportedly close to gaining access to sensitive taxpayer data, which is raising alarms. BY Chris Morris Reports that Elon Musk’s Department of Government Efficiency (DOGE) is seeking access to a guarded … Continue reading Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you?
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
DeepSeek Code Capable Of Sending Data Direct To Chinese Government by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2025 As Google makes Gemini 2.0 free to all via the Gemini API in Google AI Studio and Vertex AI, cybersecurity experts have found code hidden deep in DeepSeek’s application that has the capability to send user … Continue reading DeepSeek Code Capable Of Sending Data Direct To Chinese Government
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. Greg Kihlstrom on January 23, 2025 What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members … Continue reading How to promote data literacy in your marketing team
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it’s more than a tool for cold emailers. Mike Pastore on January 22, 2025 Data enrichment provider Clay raised $ 40 million in a Series B expansion Wednesday, which gives the company a valuation of $ 1.25 billion. If data truly in … Continue reading 6 ways marketers can use Clay to enrich data and build campaigns
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. Shiv Gupta on January 15, 2025 As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data. While AI excels at turning vast amounts of information into actionable insights, … Continue reading 4 ways to correct bad data and improve your AI
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. Chris Wood on January 14, 2025 In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to … Continue reading Data, AI and advertising: 2025 predictions
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust. Jeanne Jennings on January 13, 2025 Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content … Continue reading Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. Kath Pay on January 10, 2025 AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox … Continue reading Are these email subject lines deceptive, clever copywriting or bad data at work?
