Perplexity is building a browser in part to collect customer data for targeted ads “We want to get data even outside the app,” the CEO said. anna washenko Fri, Apr 25, 2025 ASSOCIATED PRESS AI company Perplexity announced in February that it was building its own browser called Comet. In a recent … Continue reading Perplexity is building a browser in part to collect customer data for targeted ads
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Waymo has ‘no plans’ to sell ads to riders based on camera data The company claims a datamined privacy policy contained “placeholder text.” anna washenko Tue, Apr 8, 2025 REUTERS / Reuters Rumors circulated today that robotaxi company Waymo might use data from vehicles’ interior cameras to train AI and sell targeted … Continue reading Waymo has ‘no plans’ to sell ads to riders based on camera data
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
Consumers’ Willingness To Share Data Declines by Laurie Sullivan , Staff Writer @lauriesullivan, March 14, 2025 Holding on to consumers once they land on a retail or a brand site has become more difficult — and the challenge of earning their trust once they are there has become even greater since the rise of generative artificial … Continue reading Willingness To Share Data Declines
March 01, 2025 4 ways to protect your personal data from Musk’s DOGE BY Emily Guy Birken Americans across all political stripes were understandably concerned when news broke that Elon Musk, the unelected head of the so-called Department of Government Efficiency (DOGE), had gained access to the U.S. Treasury Department’s payment systems. These payment systems are … Continue reading 4 ways to protect your personal data from Musk’s DOGE
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
February 19, 2025 Malaysia is looking to data centers to boost its economy, but experts warn of risks Malaysia’s government is hoping that data centers will indirectly create thousands of high-paying jobs. BY Associated Press Winson Lau has always had contingency plans. But he wasn’t prepared for data centers. Lau relies on water and electricity to … Continue reading Malaysia is looking to data centers to boost its economy, but experts warn of risks
February 17, 2025 Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you? A DOGE software engineer is reportedly close to gaining access to sensitive taxpayer data, which is raising alarms. BY Chris Morris Reports that Elon Musk’s Department of Government Efficiency (DOGE) is seeking access to a guarded … Continue reading Elon Musk’s DOGE may soon have access to IRS taxpayer data. What does it mean for you?
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
