Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2025 Perplexity co-founder Aravind Srinivas announced a new feature that will allow users to schedule tasks on WhatsApp. Users can ask the chatbot to remind them to turn off their home heater at a particular time or to send updates about … Continue reading Perplexity’s AccuWeather Data Deal Isn’t About Rain And Shine
June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution. Mike Pastore on June 24, 2025 Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. … Continue reading Klaviyo turns AI and data loose on the challenges of multichannel marketing
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. Scott Gillum on June 17, 2025 You may have noticed your LinkedIn feed is filling up with short-form videos. You’ve probably also seen LinkedIn ads encouraging you to use video in your … Continue reading Do LinkedIn videos work better than blogs? Here’s the data
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. Mike Pastore on June 12, 2025 Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside … Continue reading TransUnion data shows importance of good targeting for ROAS
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. Constantine von Hoffman on May 14, 2025 Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced … Continue reading Twilio unveils new features for customer data platform
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI
Decentralized Search Engine Gives Advertisers An Abundance Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2025 When Presearch could not guarantee user privacy with known advertising units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types, and geography. Presearch Takeover Ads (PTAs), which launched in … Continue reading Decentralized Search Engine Gives Advertisers An Abundance Of Data
Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. Mike Pastore on April 30, 2025 There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with … Continue reading 5 tips for marketers planning to evaluate B2B data vendors
