Tag Archives: Dangers

The Dangers of Not Attributing Customer Calls to Digital Marketing

by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing

Redefining success: 3 dangers of email conversion inflation

Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also the … Continue reading Redefining success: 3 dangers of email conversion inflation

4 Key Dangers of Being In Complete Control Of Your Own Web Presence

by Charles Heitz December 17, 2015 Follow @CharlesHeitzDecember 17, 2015 It’s often said that everyone has a novel, painting or sculpture inside of them. Yet, we also know that these hidden talents, once brought to the surface, might not match up to the imagination or expectation. In other words, it’s not possible to be great … Continue reading 4 Key Dangers of Being In Complete Control Of Your Own Web Presence

Social Media Safety: 5 Dangers Every Influencer Needs to Know About

Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About