Tag Archives: damage

New email sender rules: Legitimate mailers will be collateral damage

Email Marketing Trends

The ‘bad guys’ won’t be deterred. The ‘good guys’ will be injured. Marc Sirkin on March 4, 2024 New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage.  Authentication of outgoing emails, limiting user-reported spam rates … Continue reading New email sender rules: Legitimate mailers will be collateral damage →

Hate speech on social media can significantly damage brands: Study

Branding Mistakes

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study →

How bias in AI can damage marketing data and what you can do about it

Artificial Intelligence Regulations

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know Constantine von Hoffman on February 22, 2023 Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because … Continue reading How bias in AI can damage marketing data and what you can do about it →

How to Face Failure: You Can Damage or Strengthen Your Business

Business Protection

Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business →

Web Design Decisions that Damage your Digital Performance

Web Design Guidelines

Angela Hausman, PhD — May 13, 2020 When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment. Major designs involve a multitude of decisions, each working … Continue reading Web Design Decisions that Damage your Digital Performance →

How to Avoid the Damage a “Working Manager” Can Do to Your Team

Management Skills

Liz Kislik — June 2, 2019 Follow @lizkislik — June 2, 2019 Does your company rely on “working managers” who simultaneously do the job they supervise? Many companies do, without being aware of the downsides. Working managers are most often found in small companies, where even those in leadership have to roll up their sleeves … Continue reading How to Avoid the Damage a “Working Manager” Can Do to Your Team →

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