by Jonny Dixon November 25, 2015November 25, 2015 The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how do you do it? Think about post ‘crazy period’ marketing. … Continue reading Black Friday and Cyber Monday: Ready for the Aftermath?
by Laura Donovan November 25, 2015 Follow @thewordproNovember 25, 2015 source: pixabay.com In 2014 Black Friday set new US online sales records and generated $ 2.4 billion. This year it is predicted that online sales will reach $ 2.7 billion and total sales from all holiday shopping will exceed $ 885 billion. If you are … Continue reading Black Friday, Cyber Monday and Digital Media [Infographic]
by Nigel Stevens November 24, 2015November 24, 2015 Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These … Continue reading Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets
by Laura Bruck November 22, 2015 Follow @EZShieldNovember 22, 2015 Teaching your teens about technology probably sounds like the making of a bad joke. As a parent of Generation Z, I know firsthand that my kids will out tweet, out snap and out share me any day of the week. After all, it’s practically hard-coded … Continue reading Growing up Cyber: Generation Z and Online Privacy
by Takeshi Young November 16, 2015November 16, 2015 As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays. Here at Optimizely we have the … Continue reading 7 Black Friday & Cyber Monday E-commerce Optimization Tips
Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Danny AshtonApril 3, 2015 If the cyber attacks and data breaches against Premera Blue Cross, Anthem, Sony and Staples are anything to go by – cyber threats are not slowing down any time soon. So what are your risks? Whether you’re small or large organization, this infographic by Modis can talk you through some ways … Continue reading What Is Your Business’ Greatest Cyber Threat? [Infographic]
Business.comJanuary 20, 2015 Businesses large and small face a growing threat from cyber attacks. In 2013 alone, 253 data breaches exposed 552 million identities, according to a recent study by computer security software maker Symantec. How much is the threat growing? The number of breaches grew 62% from the previous year, Symantec’s research says. Incidents … Continue reading How to Protect Your Small Business From Cyber Attacks
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
By Lili Boev, Published November 5, 2014 In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one of this blog. Why Monday is the new Friday Black Friday … Continue reading 10 Steps for the Best Black Friday & Cyber Monday Email Marketing Program Ever – Part 2
