Tag Archives: CustomerCentric

5 signs of a customer-centric marketing team

Customer Centric Marketing

Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team →

North Star goals for category leaders: Agile, customer-centric culture

Leadership

Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture →

3 ways Panasonic embraces a customer-centric approach using technology

Consumer-Centric Marketing

Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology →

Customer-Centric Strategy: Definition and Benefits

Customer Relationship Managemnet

Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits →

You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step

Business Development

Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step →

It’s not about your company: Why modern marketers need to be customer-centric

Marketing Guide

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019  Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric →

Here are 6 ways to build a customer-centric and data-driven culture

Data Driven Techniques

Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019  As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture →

New Age Entrepreneurs are Killing it with Their Customer-Centric Approach

Entrepreneurship Lessons

Dhaval Sarvaiya — November 19, 2018 Follow @dhaval1sarvaiya — November 19, 2018 rawpixel / Pixabay There is a new force in the making. A new breed of entrepreneurs. They think big, start small, grow big and then, they change the world. When we say entrepreneurs, I am not referring only to industry veterans who have … Continue reading New Age Entrepreneurs are Killing it with Their Customer-Centric Approach →

Becoming customer-centric: A tale of a NextGen MO organization

Consumer-Centric Marketing

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018    In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization →

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