Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
Tag Archives: CUSTOMER
The Customer Journey vs. The Buyer’s Journey, What You Need to Know
Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know
AI-Based Product Recommendations: How to Reach Today’s Customer
Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer
Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
Veronica Krieg October 25, 2020 Uber. Amazon. Facebook. By now you know the tales of tech giants who founded a unicorn company from a humble workspace. Garages, basements, their mom’s couch, a dorm room – you name it, tech has done it. And while these companies are ultra-successful, it’s rare to find one that’s scaled … Continue reading Happy Employees Make All the Difference: The Top 4 Reasons We Love LinkedIn and Their Model for Employee and Customer Success
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and marketers. Kim Davis on October 22, 2020 at 12:45 pm “One thing people don’t really talk about or understand is that logistics is a huge part of the customer experience, which is a huge part of today’s marketing. Everything in marketing today is so … Continue reading How changes in logistics and the supply chain will impact customer experience
Reducing Involuntary Customer Churn [Infographic]
Brian Wallace October 11, 2020 Running a business is hard work, and it’s even harder when there are multiple working parts to your business that need to be constantly monitored. It’s no wonder when things fall off the radar – small business owners have to wear a lot of hats and often only the most … Continue reading Reducing Involuntary Customer Churn [Infographic]
5 Ways to Show Gratitude to Essential Workers During National Customer Service Week
Rhonda Basler September 30, 2020 Normally, the first full week in October provides a prime opportunity for companies across all industries to showcase their passion for customers and the employees who serve them. Punctuated by everything from in-house CEO talks to banquets to even picnics where families participate in a little friendly competition, National Customer … Continue reading 5 Ways to Show Gratitude to Essential Workers During National Customer Service Week
Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)
Veronica Krieg September 28, 2020 2020 didn’t cancel National Customer Service Week. The festivities are set for October 5-9, and it’s up to you to celebrate your team, no matter where they’re working. I blinked in March and now somehow we’re finalizing our plans for Q4. This year, we’ve been robbed of ritual. We were … Continue reading Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)
How to Boost Customer Confidence With Amazing Order Confirmation Emails
Chris Christoff September 23, 2020 The eCommerce industry is booming. New shopping portals come up each day which has intensified the competition amongst marketers. If you want your online store to survive this competition, you need to build trust with your customers. Customers don’t like to invest their money in buying products or services from … Continue reading How to Boost Customer Confidence With Amazing Order Confirmation Emails
Customer Acquisition Strategies for Field Service Software Companies
Judy Caroll September 14, 2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a few … Continue reading Customer Acquisition Strategies for Field Service Software Companies
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