A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Google Gemini chatbots are coming to a customer service interaction near you Best Buy, IHG Hotels and other companies are making their own Gemini-powered chatbots. Mariella Moon Tue, Apr 9, 2024 Google More and more companies are choosing to deploy AI-powered chatbots to deal with basic customer service inquiries. At the ongoing Google Cloud … Continue reading Google Gemini chatbots are coming to a customer service interaction near you
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. Ali Schwanke on April 8, 2024 Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case … Continue reading 6 ways email marketing can elevate customer engagement and loyalty
The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience
