Tag Archives: Currency

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? →

Media Measurement: One Currency? Multiple? Does It Matter?

TV Advertisement

Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter? →

CIMM Day 2: Will Multiple Currencies Require A Currency Converter?

Payments Services

CIMM Day 2: Will Multiple Currencies Require A Currency Converter? by Tony Jarvis , Op-Ed Contributor, February 18, 2022 Day 2 of the Coalition for Innovative Media Measurement (CIMM) summit continued with industry leaders expounding on “converged TV measurement and data,” but the focus shifted to the need for currency equivalences and how they might … Continue reading CIMM Day 2: Will Multiple Currencies Require A Currency Converter? →

Bitcoin: From a Digital Currency to an Emerging Alternative Asset

Cryptocurrencies

Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset →

Digital Currency Versus Bitcoin and the Future of Money

Cryptocurrencies

Daniel Burrus July 24, 2021 When Bitcoin debuted in 2009, I published an article making a few predictions using my Hard Trend Methodology that have proven to be highly accurate. While I stated that cryptocurrency and blockchain technology represented a Hard Trend that would grow exponentially, it is time to discuss the next Hard Trend: … Continue reading Digital Currency Versus Bitcoin and the Future of Money →

Trust as Currency: Why Brands Need to Earn Trust

Trust Development

Amanda Fountain April 12, 2021 The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people shared which executive they trusted the least: Elon Musk, … Continue reading Trust as Currency: Why Brands Need to Earn Trust →

5 Ways to Minimize the Risks of Foreign Currency Transactions

Payments Online

Manish Vrishaketu — September 18, 2019 Follow @tipalti — September 18, 2019 stevepb / Pixabay Having plenty of hands in international markets helps companies like Nu Skin Enterprises Inc. become powerhouses across the globe. However, it also creates significant challenges as companies have to keep up with foreign exchange fluctuations. In the first quarter of … Continue reading 5 Ways to Minimize the Risks of Foreign Currency Transactions →

Could Cryptocurrency Threaten Cash and Fiat Currency?

Cryptocurrencies

Peter Daisyme — May 2, 2018 — May 2, 2018 Fiat money, or fiat currency, is a currency that a government (usually a national government) has declared to be legal tender. This currency, unlike older styles of currency, is not backed by a physical commodity (the way US dollars were once backed by gold). It’s … Continue reading Could Cryptocurrency Threaten Cash and Fiat Currency? →