Daniel Burrus July 24, 2021 When Bitcoin debuted in 2009, I published an article making a few predictions using my Hard Trend Methodology that have proven to be highly accurate. While I stated that cryptocurrency and blockchain technology represented a Hard Trend that would grow exponentially, it is time to discuss the next Hard Trend: … Continue reading Digital Currency Versus Bitcoin and the Future of Money
Tag Archives: Currency
Trust as Currency: Why Brands Need to Earn Trust
Amanda Fountain April 12, 2021 The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people shared which executive they trusted the least: Elon Musk, … Continue reading Trust as Currency: Why Brands Need to Earn Trust
5 Ways to Minimize the Risks of Foreign Currency Transactions
Manish Vrishaketu — September 18, 2019 Follow @tipalti — September 18, 2019 stevepb / Pixabay Having plenty of hands in international markets helps companies like Nu Skin Enterprises Inc. become powerhouses across the globe. However, it also creates significant challenges as companies have to keep up with foreign exchange fluctuations. In the first quarter of … Continue reading 5 Ways to Minimize the Risks of Foreign Currency Transactions
8 Hidden Benefits of Social Currency that Grow Businesses
Megan Mosley — June 3, 2018 Follow @ReferralRock — June 3, 2018 Why do some customers choose your business over others? How is it that some companies get shared on social media while yours gets no love? Why do some customers refer friends while others don’t? A new model of approaching our customer relationships may … Continue reading 8 Hidden Benefits of Social Currency that Grow Businesses
Could Cryptocurrency Threaten Cash and Fiat Currency?
Peter Daisyme — May 2, 2018 — May 2, 2018 Fiat money, or fiat currency, is a currency that a government (usually a national government) has declared to be legal tender. This currency, unlike older styles of currency, is not backed by a physical commodity (the way US dollars were once backed by gold). It’s … Continue reading Could Cryptocurrency Threaten Cash and Fiat Currency?
Data is the new currency, but are advertisers spending wisely?
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Toby McKenna on August 17, 2017 It’s nearly impossible to avoid news around … Continue reading Data is the new currency, but are advertisers spending wisely?
Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization
Tom Chapman — July 7, 2017 Follow @ThemusingsofTC — July 7, 2017 In this era of social media mania, making a positive impact with your posts is more desirable than ever. Most of us will have felt the buzz of receiving likes and affirmative comments on our own personal social media content, something many marketers … Continue reading Building Social Currency: What Social Media Can Teach Us About e-Commerce Optimization
Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy
by Daniel Burrus May 6, 2016 Follow @DanielBurrusMay 6, 2016 The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online reputation with a lot of new and useful smartphone apps that give us a rating for how we behave in public … Continue reading Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy
The Currency of Social Media Insights: 4 Things You Need to Know
Kevin DolanAugust 20, 2015 I’ve spent the past 5 years talking to digital marketers, social strategy teams, media buyers and community managers and one thing that still remains very top of mind is “ What is the ROI of Social Media?” It is no longer a question for big brands- they need to have a … Continue reading The Currency of Social Media Insights: 4 Things You Need to Know
In Building Social Currency, Engagement is Key
Tamara McCleary December 24, 2014 Social Currency is the total economic value of your relationships, both in real life (IRL) and digital. ~ Tamara McCleary Previously, I’ve written on the concept of Social Currency (read that article by clicking here). No less than 3 different websites and blogs have recently asked to re-publish my … Continue reading In Building Social Currency, Engagement is Key