Tag Archives: Crosschannel

Defining the Digital Consumer for Cross-Channel Strategies

Pam McBrideSeptember 16, 2015 Think, for a minute, about how many marketing channels the typical consumer encounters each day. They might wake up, check their smartphone and turn on an Internet radio station while they get ready for work. On their commute, they read their tablet for the latest news while passing dozens of billboard … Continue reading Defining the Digital Consumer for Cross-Channel Strategies →

Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting

Analytics

Platform is now out of beta, named a Twitter Official Partner. Ginny Marvin on June 1, 2015 AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an … Continue reading Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting →

Think Cross-Channel For Your Holiday Paid Search Campaign

Ad Campaigns

You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign →

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Customer Relationship Managemnet, Marketing Guide

By Simon Whittick, Published October 25, 2014 As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from … Continue reading Cross-Channel Advertising: Focus on the Consumer, Not the Channel →

Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns

Email Marketing

Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new … Continue reading Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns →

Put it together

Personal Finance

A multi-part marketing plan can make all the difference in your outreach efforts. By Marc H. Sencer, MD Doctors in a small group or solo practice rarely can afford to delegate their marketing efforts to the pros. For most, that means doing it themselves. This presents a dilemma because most doctors have little or no … Continue reading Put it together →