John DoyleJune 29, 2015 “We waited three years … for THIS??” Just like HAL 9000 from Kubrick’s masterpiece 2001: A Space Odyssey, Kodak—the once undisputed leader in its field—is now singing “Daisy Bell” to an increasingly hostile audience. Case in point: When Kodak unveiled its first smartphone last January at CES 2015, analysts expected the … Continue reading Mission Critical: Is Your Mission Statement Hurting Your Organization?
Personal Branding BlogJune 21, 2015 The most successful entrepreneurs aren’t narcissistic. They acquire lasting and loyal followers because they invest energy in understanding their customers needs and wants. They’re also aware of the many other factors that influence a person’s decision making, from their job security to their confidence in the economy. These highly effective … Continue reading 6 Critical Traits Show Your Entrepreneurial Potential
Timothy FreriksJune 8, 2015 Whether you’re a consultant, an app creator, starting a store, or creating a physical product company, you are providing a solution to a problem. On one hand, if there is no problem, then nobody needs a solution and you don’t have a product. On the other, if everyone has a problem … Continue reading Three Critical Questions for Entrepreneurs
Matt FarberMay 14, 2015 Writing a blog post can seem daunting for some marketers who have never blogged before and potentially the same for marketers who have in the past. I started out with the same feeling before I started blogging on a regular basis. I found that once I had a topic to write … Continue reading Include These 5 Critical Elements On Every Blog Post
Kelly ShepskoMay 8, 2015 If you’re reading this post, you’re most likely becoming savvy with your online marketing to some degree and have likely heard about the importance of business blogging. You might have heard that blogging helps establish yourself as an expert in your field; it helps drive traffic to your website and improves … Continue reading Breaking Bad Blogging Habits: 4 Critical Blogging Tips and Tricks
by Pratik Dholakiya May 8th, 2015 It was inevitable. The fact that ‘google’ is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we’re hunting for the closest Mediterranean restaurant or the cheapest dry cleaner in town or the answer to the Fibonacci … Continue reading Does Your Ecommerce Site Search Have These Critical Features?
Brent PohlmanMay 4, 2015 How do I connect with the right people? I keep coming back to this crazy question. Everytime I think I have the answer I am reminded of another area of customers I had no idea existed. In addition, I am learning that some of these customers are really connected to other … Continue reading Networking Is More Critical in 2015
Kathy DamApril 30, 2015 Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. This list of do’s … Continue reading Critical Email Marketing Dos And Don’ts For Professional Services
Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design
Richie ContartesiApril 10, 2015 Onsite SEO Tips and Tricks Infographic For starters, there are NO tricks with SEO. I used that in my title purely to capture your attention. SEO is a lot like weight loss, we are always looking for tricks, but there is only one true way, healthy eating and exercise. Same goes … Continue reading 10 Critical SEO Tips and Tricks for Small Businesses
