August 02, 2025 Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why BY Inc. Child care costs are growing. Access is declining. But small businesses aren’t too concerned about the impact on business. The National Federation of Independent Business recently released its quadrennial report on the most pressing problems … Continue reading Just 7% of small-business owners say the child care crisis is a critical problem. Here’s why
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen. Milton Hwang on December 20, 2024 In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond … Continue reading Why DIY experimentation is critical to AI success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. Alexander Melone on December 12, 2024 About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your … Continue reading Why syncing email and SMS is critical to marketing success
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
June 05, 2024 5 critical skills they didn’t teach you in college Want a job, grads? It’s time to look at more than just your degree. BY Nacho De Marco Congratulations, new college grads! You’ve worked hard. You’ve faced some remarkable challenges, including a global pandemic that shut down most of the world for long stretches … Continue reading 5 critical skills they didn’t teach you in college
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Ali Schwanke on February 7, 2024 Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI … Continue reading Why integrations will be critical to AI in 2024
By Jeremie Kubicek and Steve Cockram January 12, 2024 Critique and criticism may seem deceptively similar, but they diverge significantly in tone, intent, focus, level of detail, and delivery. Critique is a constructive endeavor, offering guidance and opportunities for improvement, while criticism often feels negative and judgmental. Critique centers on the work at hand, … Continue reading How to give critique—without being critical
US labor board says X illegally fired a worker in retaliation for critical tweet Software engineer Yao Yue told employees to let Musk fire them rather than resign over his new return-to-work policy. Cheyenne MacDonald Sat, Oct 14, 2023 Clodagh Kilcoyne / reuters X’s firing of an employee who pushed back against a return-to-office … Continue reading US labor board says X illegally fired a worker in retaliation for critical tweet
Critical Vulnerability in WooCommerce Stripe Payment Deanna Ritchie / Jun 16, 2023 Security holds paramount importance in the realm of e-commerce, where online stores must safeguard their customers’ personal information. Unfortunately, a critical vulnerability has been uncovered in the widely used WooCommerce Stripe Payment Gateway plugin, posing a significant risk to hundreds of thousands … Continue reading Critical Vulnerability in WooCommerce Stripe Payment
