Tag Archives: Creation

How AI enhances multimedia content creation

From automated video editing to writing assistants, explore how AI is transforming multimedia content creation. Stephanie Trovato on February 21, 2024 AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get … Continue reading How AI enhances multimedia content creation →

B2B content marketing: Driving success through strategic content creation

B2B Content Marketing

B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation →

Use Google’s Helpful Content Patents As Content Creation Playbook

Content Creation

Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook →

Use Google’s Helpful Content Patents As Content Creation Playbook

Google Controls

9 best practices for AI tools in content creation

AI Tools

AI tools are hyped as a as a shortcut to content creation for marketers. However, irresponsible use can get you in trouble. Michael Brenner on July 14, 2023 Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market … Continue reading 9 best practices for AI tools in content creation →

TikTok-owner ByteDance debuts Ripple music creation app

TikTok Politics

Former ByteDance exec claims company used bots to inflate TikTok engagement Karissa Bell @karissabe TikTok is still fighting to remain operational in the United States, but a new lawsuit could complicate things even further for the company. A former ByteDance executive has alleged TikTok’s owner used bots and stolen content to inflate the … Continue reading TikTok-owner ByteDance debuts Ripple music creation app →

Why prioritizing UX always leads to better content creation (and how to do it)

User Experience

Creating your best content involves more than accurate information. Here’s why user experience is a can’t-miss feature of effective content. Michael Brenner on June 14, 2023 Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll … Continue reading Why prioritizing UX always leads to better content creation (and how to do it) →

Customer engagement: Moving from value creation to value expansion

Customer Engagement

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion →

5 ways to harness AI in B2B content creation

B2B Artificial Intelligence

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. Stephanie Trovato on May 26, 2023 Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. … Continue reading 5 ways to harness AI in B2B content creation →

Email creation platform Stensul expands its offering to landing pages

Email Marketing Platforms

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages →