Tag Archives: Creation

Zero to launch: AI-powered campaign creation without the creative logjam

We discussed building and scaling content operations at the November MarTech Conference. Here’s a recap. MarTechBot on November 7, 2025       At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI … Continue reading Zero to launch: AI-powered campaign creation without the creative logjam

Transform your content creation from chaos to consistent brilliance

Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency. Stephanie Trovato on July 24, 2025       A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong. The ideas were … Continue reading Transform your content creation from chaos to consistent brilliance

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025   Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Canva’s Visual Suite upgrade unifies campaign planning and creation

The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns. Constantine von Hoffman on April 11, 2025   Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single … Continue reading Canva’s Visual Suite upgrade unifies campaign planning and creation

Etsy will now tell you what role a seller had in a product’s creation

 July 09, 2024 Etsy will now tell you what role a seller had in a product’s creation The online marketplace is requiring all items to be listed as either “made by a seller,” “designed by a seller,” “sourced by a seller,” or “handpicked by a seller.” BY Jessica Bursztynsky Etsy is adding news tags to products … Continue reading Etsy will now tell you what role a seller had in a product’s creation

4 AI tools to supercharge visual content creation

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster. Taylor Peterson on May 14, 2024   For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining … Continue reading 4 AI tools to supercharge visual content creation

Constant Contact launches automated tools for brand consistency and campaign creation

New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024   Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation

AI content creation: Ushering in the unimaginable

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. Allen Martinez on April 26, 2024    Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision … Continue reading AI content creation: Ushering in the unimaginable