Tag Archives: Creating

Understanding Your Target Customer: Creating a Customer Profile

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile →

Creating a Business Legacy You Can Be Proud Of

Business Development

Lori McNeil November 20, 2021 Legacy is so much bigger than we often believe it to be. Legacy is the footprint we leave behind. Leaving one is inevitable. Legacy has generational effects. It is a ‘for better or worse’ concept. The best-loved and adored leaders in our world have typically been the ones who have … Continue reading Creating a Business Legacy You Can Be Proud Of →

Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

Social Media Impact

Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads →

What Is the Best Process for Creating a Dashboard?

Business Effectiveness

Nicole Hitner October 21, 2021 Any business, no matter what industry or size, is collecting information about its customers, its market, its conversions, etc., and just about every business looks to manage that data through dashboards. Dashboards do the tricky work of presenting complexity in the simplest of ways. Organizing information so that it can … Continue reading What Is the Best Process for Creating a Dashboard? →

9 Tips For Creating a Successful Brand Ambassador Program

Ambassador Program

Andres Muñoz September 14, 2021 Brand ambassador programs are great, you already know this. They are great for many things like increasing awareness and sales while gaining the trust of the consumer and building a community. But just as with any marketing strategy, it must follow the best practices in order to take advantage of … Continue reading 9 Tips For Creating a Successful Brand Ambassador Program →

Creating Places Where People Want To Work

Workplace Future

Dave Brock September 7, 2021 A new word/concept is creeping into my vocabulary, “The Great Resignation.” I have to confess, I’m not seeing much of this in my clients–at least yet. Some are beginning to talk about it. Many friends and colleagues seem to be seeing indications of the great resignation. The headlines focus on … Continue reading Creating Places Where People Want To Work →

Creating Competitive Advantage in Returning to the Office

Competitive Advantages

Gleb Tsipursky August 16, 2021 “I really like working with other people. I’m uncomfortable working by myself, it’s just not the same. So I’d love to have everyone go back to the office five days a week.” That’s what Marvin, the long-time CEO of a company with 4,000 employees, told me when we discussed his … Continue reading Creating Competitive Advantage in Returning to the Office →

A Beginners’ Guide to Creating a Successful SEO Strategy

SEO Strategy

Damla Hasenclever July 23, 2021 Business websites are a vital component of your company’s online presence. They work when you are not working, sleeping, or on vacation. Considering that websites are living systems, they need to be easily searchable, functional, and user friendly. Whether you are trying to make your website searchable using SEO or … Continue reading A Beginners’ Guide to Creating a Successful SEO Strategy →

Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques

SEO Tools

Diane H. Wong July 22, 2021 SEO optimization techniques for a Web site are important for traffic and conversion rates. Creating cash flow means learning about search engine optimization tips. Getting SEO — search engine optimization — on a Web site is valuable for site traffic and conversion rates. It’s been said that ‘content is … Continue reading Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques →

A Guide to Creating a Confirmation Email

Email Marketing Tips

John Bogna June 27, 2021 Unless you’re in email marketing, chances are you don’t give much thought to confirmation emails. But you should. That little automatic email some might consider a throwaway can actually be leveraged into a powerful tool to bring in more customers. Read on to learn how you can create confirmation emails … Continue reading A Guide to Creating a Confirmation Email →