Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
VerticalResponseJune 23, 2015 You have a good-sized email subscriber list. While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. One way to do this is to optimize your email list for additional marketing purposes. Instead of letting customers just reside on … Continue reading 5 Ways to Create More Touchpoints with Email
Joakim NilssonJune 23, 2015 If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s … Continue reading How Journalists Can Use Social Data to Create Must-read Content
Chris CancialosiJune 23, 2015 For years, as an employee of a variety of organizations ranging from small consulting firms to the US Army, I’ve been increasingly fascinated with the way in which groups functioned. How some could quickly align around a common set of practices that added tremendous value, while others could not. How some … Continue reading How Exceptional Companies Create High Performance Cultures
Kristin HovdeJune 21, 2015 Trying to create an online presence for any business is hard work, taking tons of hours, patience, and consistency before even the slightest results are seen. Besides writing great content, people love to see visuals because it gives them a better idea of how your product works, what your company does, … Continue reading How To Create Videos Your Audience Will Want To Watch
Julia BorginiJune 20, 2015 In a benchmark study of HubSpot customers, they found that ones that blog 15+ times per month get 5 times the traffic than the ones that don’t blog at all. Five. Times. While part of that is because they’re putting out a lot of great, valuable content for their audience, the … Continue reading Create Recurring Value With Your Business Blog
How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. Shari Thurow on June 5, 2015 One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to Wikipedia, a nomenclature is a system of names … Continue reading How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
Olivier ChoronJune 6, 2015 Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still need emails and your audience still want them. The most obvious issue you may have is that your emails are not delivering the results you expected, simply because you are not … Continue reading How to Create the Perfect Email Marketing Template
Kelly ShepskoJune 4, 2015 Each month, I help manage social media accounts for about a dozen clients at any given time, where I scour the internet for powerful content that their followers will enjoy, analyze information about when they receive the most feedback on our efforts and actively work on improving their overall strategy. Anyone … Continue reading How to Create a Sizzlin’ Social Media Content Schedule
Anna BennettJune 3, 2015 You’ve all heard that saying “a picture is worth a 1,000 words” right? After all we live in a fast paced society where we’re glued to our smartphones, laptops, iPads where images are easy to consume. Study shows that 65% to 85% of people describe themselves as visual learners. If … Continue reading How to Create Great Images for Pinterest: 12 Keys
