By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
Whether establishing a brand or increasing demand, here’s how one company ran two successful B2B programmatic ad campaigns. Constantine von Hoffman on February 16, 2023 Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more … Continue reading How to create winning B2B programmatic ad campaigns
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Greg Krehbiel on February 14, 2023 The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, … Continue reading How to create a CDP worksheet from your use cases
By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams
By Jeremy Caplan November 07, 2022 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. You need a presence online. If you don’t yet have one, consider starting with a “link-in-bio” page—a mini-website that lists your most important links. You can … Continue reading How to create a mini-website in 10 minutes
Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Kath Pay on October 12, 2022 Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be … Continue reading How to create an effective apology email: 7 examples
How to Create a More Productive Culture in Your Business Calendar / 07 Oct 2022 The workplace culture of your business is crucial to your success. Never has that been more important than now, as companies compete for scarce talent reshaped by the pandemic. As more employees work remotely or in a hybrid arrangement, … Continue reading How to Create a More Productive Culture in Your Business
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
How to Create an NFT Marketplace for your Business – Key Points Linda John / 21 Sep 2022 At present, the NFT business is taking off to great heights in no time. Non-fungible tokens are creating an immense level of traction in the digital space for everyone; from investors to small-time buyers, everyone is … Continue reading How to Create an NFT Marketplace for your Business – Key Points
Indeed Partners With Insider To Create Interactive Hub For SMBs by Laurie Sullivan @lauriesullivan, September 15, 2022 The global hiring platform Indeed is partnering with news media site Insider to launch an interactive editorial hub for small and medium-sized businesses (SMB) looking to improve their process for hiring and supporting employees. The website, Talent Insider, … Continue reading Indeed Partners With Insider To Create Interactive Hub For SMBs
