Rick Lepsinger — March 28, 2017 Follow @onpoint_llc— March 28, 2017 How much can you learn in six minutes? Would it be enough for you to feel confident in your abilities as a leader? If you work at a large or midsize company, six minutes is the average amount of time your managers spend on … Continue reading Make Every Minute Count With These 5 Leadership Development Strategies
by Amanda OliverSeptember 2, 2016 We’re not always the kinds of folks that write blog posts tooting our own horn (case studies, on the other hand . . .) And honestly, who would want to read what we have to say if all we ever did was talk about how fantastic we are? But this … Continue reading Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
by Aaron Baar, Staff Writer, June 28, 2016 It’s sometimes hard to pinpoint where search marketing falls in the funnel. Is it at the top, when consumers are just beginning consideration and gathering information? Or is it at the end, when consumers are ready to buy and are looking for a place to purchase? Arguments … Continue reading Using Search To Make The Last Mile Count
With Father’s Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday. Jason Warnock on May 24, 2016 Holiday-themed email campaigns can be serious revenue drivers for consumer brands. With Father’s … Continue reading Making Father’s Day count: How-to tips for email marketers
by Eric Seal February 16, 2016February 16, 2016 Wouldn’t it be great if everyone read your blogs, Facebook posts, and tweets? Or better yet—liked them and shared them, too? There’s a way to make your readers more likely to click. All you have to do is know how long to write your blogs and social … Continue reading The Best Character Count Guide to Blogs, Facebook Posts, and More [Infographic]
by Olivia Perek December 21, 2015 Follow @newbreedmktgDecember 21, 2015 A couple months back, Matt Buckley (you may have read a blog post or two written by him) came to me with the challenge of growing our Twitter following. We’ve built a consistent and reliable lead velocity through a few primary channels, and Matt asked … Continue reading 5 Simple Steps to Increase Your Twitter Follower Count
By Ruud Hein November 23rd, 2015 If you haven’t looked at your website over the weekend, you came to the office this morning, checked your site and wondered “hey, where is the share count on my Twitter button?” For most people your Tweet button looked like #1 or #2: Today the only option is #3 … Continue reading Why There Is No Share Count On Your Twitter Button (& How To Get Counts)
By Mandy Boyle November 16th, 2015 We’ve seen the studies. People tend to read less on the web. Instead of diving right into a great piece of content, they skim the waters and pick up tidbits of information here and there. Does this mean that all SEO copywriters should craft content that’s short, sweet, and to … Continue reading How SEO Copywriters Should Deal With Word Count Worries
by Brandon Mecham November 14, 2015November 14, 2015 Educating yourself about thought leadership is a curious experience. While you can easily find countless posts emphasizing the importance of establishing yourself as a thought leader in your industry to aid your marketing efforts, few tutorials actually outline specific ways in which you can accomplish that goal. … Continue reading Make Your Thought Leadership Count By Integrating Internal Experts
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
