How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017 If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?
by Michael Wight July 4, 2016July 4, 2016 Top brands may be making millions on a daily basis, however they’ve lost equally as much by making simple mistakes. Luckily, they have learned their lesson quickly and managed to cut their losses. If you want to enjoy the same success they currently flaunt, you need to … Continue reading 5 Marketing Mistakes That Are Costing Your Business Millions
by Christine Marino June 6, 2016 Follow @CmarMarinoJune 6, 2016 These days, employers are scrambling to find the best ways to retain new employees, an important goal considering seemingly endless opportunities available to today’s workforce. However, knowing when to make an effort to retain new employees and when to tell them to hit the road … Continue reading Is Bad Timing Costing You Good Employees?
by Nathan Roberson May 9, 2016 Follow @thecartoonfoodMay 9, 2016 In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuffleboards, anyone?) seemingly without consideration for the potential cost of lost productivity. One might argue that … Continue reading How Much is Lost Productivity Costing Your Business? (Infographic)
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
by Andy Beohar February 1, 2016 Follow @sevenatomsbuzzFebruary 1, 2016 In the right hands, PPC can pay off for marketing professionals in the form of new leads and increased sales for your business. However, a few mistakes and a campaign can quickly drain time and money. Below, we share six of the most common mistakes … Continue reading 6 PPC Mistakes That Are Costing You Quality Leads
by Dave Charest January 28, 2016 Follow @DaveCharestJanuary 28, 2016 I screwed up. Back during my consulting days, I met a potential client at a party hosted by a mutual friend. We spent part of the evening talking about a marketing initiative she was trying to get off the ground. We agreed to get in … Continue reading A Common Mistake Costing You Repeat Business (And How to Fix It)
Paul TrujilloSeptember 15, 2015 3 areas of business where you can improve profitability with inventory management Don’t you love when you put on a jacket for the first time since last season and find a $ 20 bill in the pocket? It was there all the time, it just needed to be found. On a … Continue reading Is Your Supply Chain Costing You Money?
Sarvesh BaglaSeptember 15, 2015 Conversion Tracking- Most often, the data collated through conversion is misleading because it may actually be putting forth an enhanced number of conversions. Some which may not even have happened. While the Tag Assistant on chrome is a helpful little tip to keep track of the conversions, it is quite effective … Continue reading Top 5 PPC Mistakes that May Be Costing You Money