Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You
Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)
Albert Costill — November 27, 2019 If you’re new to invoicing, you may assume that’s simple and straightforward. Just send a client or customer a piece of paper asking for money. Easy, right? The truth is, invoicing is a little more complex than that. One little mishap could prevent the bill from being paid by … Continue reading 10 Invoicing Mistakes That are Costing You a Lot of Money
Justin Herring — September 26, 2019 Follow @justincherring Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back … Continue reading 5 SEO Mistakes That Are Costing You Customers
Taylor Gordon — May 27, 2019 — May 27, 2019 Our goal as business owners is to do work and get paid for our time. Invoicing for the work we do is how we get paid. If we don’t invoice properly, money can come late or not in the form of payment that we want … Continue reading Invoicing Mistakes Costing You Money
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017 If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?
by Michael Wight July 4, 2016July 4, 2016 Top brands may be making millions on a daily basis, however they’ve lost equally as much by making simple mistakes. Luckily, they have learned their lesson quickly and managed to cut their losses. If you want to enjoy the same success they currently flaunt, you need to … Continue reading 5 Marketing Mistakes That Are Costing Your Business Millions
by Christine Marino June 6, 2016 Follow @CmarMarinoJune 6, 2016 These days, employers are scrambling to find the best ways to retain new employees, an important goal considering seemingly endless opportunities available to today’s workforce. However, knowing when to make an effort to retain new employees and when to tell them to hit the road … Continue reading Is Bad Timing Costing You Good Employees?
by Nathan Roberson May 9, 2016 Follow @thecartoonfoodMay 9, 2016 In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuffleboards, anyone?) seemingly without consideration for the potential cost of lost productivity. One might argue that … Continue reading How Much is Lost Productivity Costing Your Business? (Infographic)