Tag Archives: Costing

Lack of Attention to This “Big Rock” in Your Business is Costing You

Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You

6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017     If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?

How Much is Lost Productivity Costing Your Business? (Infographic)

by Nathan Roberson May 9, 2016 Follow @thecartoonfoodMay 9, 2016 In the modern rush to create the ultimate corporate culture to attract top talent, businesses and entrepreneurs have begun introducing more distractions into the workplace (ping pong tables and shuffleboards, anyone?) seemingly without consideration for the potential cost of lost productivity. One might argue that … Continue reading How Much is Lost Productivity Costing Your Business? (Infographic)