May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
March 20, 2024 The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing Whistleblowers such as John Barnett feel a sense of duty to report wrongdoing to uphold their profession’s standards. BY The Conversation A former Boeing employee who raised concerns about the company’s safety and production standards was found dead on … Continue reading The Boeing whistleblower’s death reveals the cost of speaking out against corporate wrongdoing
March 15, 2024 This one comment from Tim Cook just cost Apple $490 million A class-action lawsuit alleging that Cook’s 2018 call with investors was ‘misleading’ has netted a massive settlement. BY Sarah Bregel When you’re the CEO of a multibillion-dollar corporation, your words have weight. As Apple chief executive Tim Cook just found out, … Continue reading This one comment from Tim Cook just cost Apple $490 million
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity
5 Cloud Cost Optimization Mistakes and How to Avoid Them Gilad Maayan / Sep 11, 2023 Cloud cost optimization refers to the process of minimizing an organization’s overall cloud spend by identifying mismanaged resources, eliminating waste, reserving capacity for higher discounts, and maximizing the efficiency of cloud usage. It’s not just about cutting costs; … Continue reading 5 Cloud Cost Optimization Mistakes and How to Avoid Them
By Misty Gaither February 28, 2023 With news of layoffs, prolonged inflation, and the possibility of a recession, many business leaders are reexamining their strategies and prioritizing the most critical business initiatives. For many companies that means that DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives are threatened, signaling that these efforts are still … Continue reading This is the real cost of cutting diversity programs
Abandoned Mobile Apps Cost Advertisers $29M In 2022 by Karlene Lukovitz @KLmarketdaily, February 9, 2023 The number of abandoned mobile apps across the Google Play and Apple App stores rose by 10% last year — including 6% between Q3 and Q4 alone — to reach 1.86 million, according to Pixalate data. Abandoned apps — defined … Continue reading Abandoned Mobile Apps Cost Advertisers $29M In 2022
For Consumers, The High Cost Of Saving Money by Julie Maines , February 3, 2023 The following was previously published in an earlier edition of Marketing Insider. Inflationary doomsday prophecies abound, and big brands are rightly worried about the dreaded trade-down effect: the tipping point where consumers opt for a competitive store brand to save … Continue reading For Consumers, The High Cost Of Saving Money
