Tag Archives: Coronavirus

How to Help Support Small Businesses During the Coronavirus

Deborah Sweeney — March 23, 2020 Small businesses are currently facing an unprecedented crisis due to the coronavirus pandemic. All around the world, companies in industries ranging from hospitality to food are experiencing closures. Some businesses have had to cut back on hours for staff members while others are laying off employees. Cities have banned … Continue reading How to Help Support Small Businesses During the Coronavirus

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry

Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan  @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry