Julia Miashkova — April 16, 2020 Coronavirus is the buzzword of 2020. Like it or not, COVID-19 stirred the pot unlike anything most of us ever witnessed, cankering our minds, DMs, and social media feeds. While some people are dealing with the imminent implications coronavirus has brought onto their lives, others are looking at the … Continue reading Coronavirus on Social Media: A Social Listening Analysis [Infographic]
Meredith Wholley — April 16, 2020 COVID-19 has already made a big impact on the workforce and the economy in just a few short weeks. As remote work becomes the norm and employers are faced with layoffs and furlough scenarios, there are many regulations being put in place to protect businesses and their employees. At … Continue reading Coronavirus Compliance Updates: What Your HR Department Needs to Know
How to think about content, SEO and your customers during the crisis — and prepare for the future. Greg Sterling on April 10, 2020 All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of … Continue reading Content and coronavirus: How you can differentiate from the masses
Beata Staszkow — April 8, 2020 Working from home, which for many is the dream is now enforced worldwide. The shock of Covid-19 lockdown and new measures that restrict travel and trade have forced many of you to work from home. Although you lack the collaboration offered by working in an office, it is still … Continue reading Keeping Teams Productive and Active During Coronavirus Lockdown
CMOs starting new roles during the pandemic share how they are reworking the B2B marketing playbook and shifting team talent to meet the changing times. Erica Seidel on April 6, 2020 “I expected to be filling out HR forms and having coffee with people during Week 1. Instead, I was leading significant, cross-company customer communications. … Continue reading Starting a new marketing leadership role in the age of coronavirus: 11 ways to find success
Dave Colgate — April 4, 2020 Google My Business has changed a lot in recent days, as a response to the Coronavirus outbreak and how the lockdown has affected businesses across the country. Last week, we published an article looking at how you can update your business information, but there have been a number of … Continue reading Changes to Google My Business Due to Coronavirus
Liz Weinsten — April 2, 2020 Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct their business, has changed rapidly in a … Continue reading The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative
David DeCorte — April 2, 2020 Some industries are obviously feeling the pain from the coronavirus outbreak more acutely than others. The travel and entertainment space, for instance, has been devastated, as have bars and restaurants. On the other hand, though, some sectors of the economy felt a boost from the current crisis. 21% of … Continue reading The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce
John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
Dominik Maximini — March 25, 2020 A couple of weeks ago we were happily following our daily routines. We grabbed our coffee mugs, slowly walked over to our teams and chatted with them. If there was a problem, people approached us (or we approached them), we hopped into a meeting room and solved the issue. … Continue reading Leadership in Times of Coronavirus
