What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025 Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection
March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies
March 21, 2025 From side project to core strategy BY Jacek Siadkowski Is technology a hero or a villain? That question keeps coming back to me. Especially now, as the world watches the ripple effects of the USAID funding freeze and the relentless wave of climate disasters. Tech companies sit right at the heart of these … Continue reading From side project to core strategy
Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
Gartner’s Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it. Kim Davis on June 4, 2024 In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of … Continue reading Will genAI turn off your core consumers?
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
Google Core Algorithm Update Rewards High-Quality Pages by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2023 Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad Core Update was initiated on October 5, … Continue reading Google Core Algorithm Update Rewards High-Quality Pages
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform. Chris Wood on September 19, 2023 Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. … Continue reading How to balance core marketing automation functions with innovation
Google Rolls Out Core Algorithm Update Search Engine Journal, Thursday, March 15, 2023 SEJ STAFF , Matt G. Southern Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners … Continue reading Google Rolls Out Core Algorithm Update
