Tag Archives: conversion

5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion

Facebook Engagement

by Brian McNeil-Smith April 9, 2016 Follow @easypromosappApril 9, 2016 Ah, that first moment when you have that spark of inspiration. The perfect idea for a contest that will meet your marketing objectives perfectly, whether it be to increasing awareness of your brand, building loyalty, attracting new users to your website, increasing followers on your … Continue reading 5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion →

15 Ways To Increase Mobile Landing Page Conversion

Mobile Engine Optimization

by Mike Dane April 8, 2016April 8, 2016 Unless you’ve been living under a rock, you’d know that having a mobile-optimized site is critical for your online presence. Since the number of users accessing the Internet via mobile devices has increased, it’s important to increase your mobile landing page conversion rate. According to ComScore, the … Continue reading 15 Ways To Increase Mobile Landing Page Conversion →

Conversion Optimization: Merchandising Your Product Pages

Conversion Optimization

by Ari Gillam April 4, 2016April 4, 2016 Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes … Continue reading Conversion Optimization: Merchandising Your Product Pages →

Twitter simplifies conversion tracking & audience segmentation with universal tag

Twitter Tools

The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016     Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag →

How to Find Correlative Metrics For Conversion Optimization

Conversion Optimization

by Alex Birkett March 30, 2016March 30, 2016 When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, … Continue reading How to Find Correlative Metrics For Conversion Optimization →

Pinterest Conversion Tracking: 5 Tips for Measuring Success

Pinterest

by Sarah Burns March 29, 2016March 29, 2016 Your potential customers are using Pinterest for discovery, planning, and dreaming for the future, which makes it a great channel for accomplishing upper- and mid-funnel brand objectives. But, such branding initiatives are notoriously difficult to measure. Here are five tips to start thinking strategically about Pinterest conversion … Continue reading Pinterest Conversion Tracking: 5 Tips for Measuring Success →

You Better Be Tracking the Right Conversion Analytics

Conversion Analytics

by Eric Hammis March 28, 2016 Follow @360InteractiveMarch 28, 2016 Tracking conversions within your digital marketing plan will tell you many things. You can even break down your conversion tracking to specific campaigns within your overall digital marketing plan, which I would strongly suggest. By tracking conversions based on campaigns rather than focusing on the … Continue reading You Better Be Tracking the Right Conversion Analytics →

The Top 10 Mistakes You’re Making with Your Conversion Funnel

Conversion Techniques

by Aaron Agius March 20, 2016 Follow @IAmAaronAgiusMarch 20, 2016 No conversion funnel is perfect. If any company had found the way to perfectly market their product, every person on Earth would own one. Even the biggest, most commercially successful companies are constantly working to improve their conversion rate, and can make some pretty serious … Continue reading The Top 10 Mistakes You’re Making with Your Conversion Funnel →

4 Conversion Opportunities When You Combine Email With Facebook Ads

Conversion Techniques

by Jeremy Taylor March 19, 2016 Follow @JezTaylorUKMarch 19, 2016 We love email. It’s one of the most effective and accountable marketing channels out there. But when you incorporate Facebook too, you can bump up your conversion rates and improve the success of your entire campaign. All you need is the email addresses of the … Continue reading 4 Conversion Opportunities When You Combine Email With Facebook Ads →

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