by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms
by Erin Dore Miller March 7, 2016March 7, 2016 We are excited to roll out this new format for our Quick Tip blog posts! This feature provides screenshots for each step, along with easy to follow instructions. In the coming weeks, we will also be sharing more information about how this format will be available … Continue reading How to Add Someone to a LinkedIn Conversation
by Andrew Wilson February 19, 2016 Follow @SoutherlyCommsFebruary 19, 2016 What’s your least favourite thing on the internet? Is it overly opinionated people endlessly arguing about contentious subjects like gun control, the existence of God, or whether Kanye West is more or less likable than Ebola? Yeah, mine too. Sometimes it can seem like the … Continue reading Snapchat: A One-way Conversation That Works
by Dave Brock January 4, 2016 Follow @davidabrockJanuary 4, 2016 Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier … Continue reading Numbers Make The Conversation More Interesting
Ruby RusineAugust 18, 2015 Do you want to join an ongoing social media conversation, like Twitter chats, but don’t know where, or how, to begin? Social media is an open platform where anyone can just jump in a conversation that is already ongoing. Truth be told, I find online conversation easier than real life conversation. … Continue reading 10 Best Strategies for Jumping in Social Media Conversation
Marc GubertiJuly 25, 2015 Social media is commonly used as a platform for marketers to promote their content and products. Millions of businesses use social media to communicate with their customers every day. These conversations are typically one-sided. Business accounts send out tweets but don’t bother responding to their customers. Businesses and individuals need to … Continue reading 10 Ways To Continue A Conversation With Someone On Social Media
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants. Martin Beck on March 9, 2015 Want to know which television shows are best at captivating their audiences? Take a look at Twitter. That’s the conclusion of a Nielsen study released today that found TV-related conversation on Twitter is … Continue reading Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
