by Angie Geffen May 25, 2016 Follow @AngieGeffenMay 25, 2016 For a long time, content marketing and advertising were treated as two mutually exclusive strategies. Both may have the same goal — to get more brand exposure and to attract more site visitors — but they do so in very different ways. Typically, marketers have … Continue reading Mobile Content Marketing via Native Advertising
Learn how using influencers can improve your discoverability and get your content in front of the right audience. Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The … Continue reading 6 reasons to boost SEO & content investments with influencer marketing
by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content. Jeffrey L. Cohen on May 20, 2016 If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered, algorithm-based … Continue reading Guarantee your marketing automation success with persona-based content
by Joe Cox May 19, 2016 Follow @Rocketship2015May 19, 2016 The online world is changing and is changing fast. A key skillset for digital marketers these days is the ability to adapt. One of the key drivers of change in this ever shifting digital environment is the capricious Google algorithm. Despite the dominance of social … Continue reading Bridging the Content Marketing / Link Building Divide
Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content. Erika Trautman on May 18, 2016 For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement … Continue reading How to understand the value of content and measure digital emotion
by Sandra Giffin May 12, 2016 Follow @SandraGiffinMay 12, 2016 Video is the most popular and engaging form of content. Marketers have recognized the opportunity that video presents. That’s why they are creating and including more video on their sites and blogs. But many well intentioned marketers don’t realize that rather than attracting visitors to … Continue reading Get More Exposure for Your Video Content
by Brooke B. Sellas May 11, 2016 Follow @madSMscientistMay 11, 2016 Social media content can be a fickle friend to your social strategy (and feeling successful). Why do certain posts launch into the stratosphere, while some fall flat? While we marketers rely on reports and data to paint the big picture, perhaps we’re better suited … Continue reading How To Use “Seesaw” Data To Improve Your Social Media Content ASAP
By Aleh Barysevich May 10th, 2016 Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained the same: Google has put a significant focus on … Continue reading The 7 Key Factors That Define High Quality SEO Content
by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising
