Christian Carere — October 24, 2019 Follow @DigitalDucats The two most important ranking signals Google uses are the content you publish and the backlinks pointing to your domain (~Impact 2017) 70-80% of people searching the internet focus on the organic search results (~Digital Ducats, 2019) Blog content creation is a top inbound marketing priority for … Continue reading 8 Small Business SEO Strategies For Publishing Shareable Content
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019 Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge
Victoria Taylor — September 30, 2019 Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were 500 million active daily users on Instagram Stories. It’s the tool that influencers have stated that they get the most engagement from — allowing you to share content that … Continue reading 12 Best Instagram Story Apps to Create Amazing Content
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019 It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn
Hannah Squires — September 27, 2019 It’s easy to forget the potential that film has to offer. Sometimes making a video can be seen as a functional process. Plan. Point. Shoot. If you simply follow the production process, you’ll have a video that probably does the job. But filmmaking is an art form. And within … Continue reading 5 Fundamentals That Will Elevate Your Video Content
VerticalResponse — September 26, 2019 Follow @VR4SmallBiz You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out … Continue reading 10 Ways to Repurpose Your Social Media Content in Emails
In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
