Image source If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content. While it can … Continue reading 9 Ways To Create Great Content
I love it when heavyweights in any industry do a little sparring. In this case HubSpot’s CEO, Brian Halligan, and Joe Pullizi, Founder of the Content Marketing Institute, went toe-to-toe in Marcus Sheridan’s recent interview post with Halligan. The subject, the differences (and similarities) between content marketing and inbound marketing. Don’t get me wrong, I … Continue reading Content Marketing vs Inbound Marketing: An Epic Bout?
If your content isn’t mobile, your business is losing money. That may seem like a strong statement, but the stats support its truth: 87% of the world’s population uses a mobile device. (Source: Dynamic Artisans) 74% of smartphone owners use their devices to check their email. (Source: Gartner) Mobile now makes up the majority of email … Continue reading 5 Reasons Your Content Needs To Be Mobile Now
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform, though we might more typically refer to them as ‘YouTubers’. Through interviews with several top YouTubers, a recent video on FastCompany sheds some insight … Continue reading Get Schooled by YouTubers: Content & Business Strategy
Let’s face it — very few products actually sell themselves. The majority of products on the market just aren’t as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, … Continue reading From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects
Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of … Continue reading Types of Shareable Content (And How to Earn Links With Them)
Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the confusion. When engagement is backed by a specific goal and is aimed at a niche audience, that’s when the relevancy kicks in and content clicks with … Continue reading Jay Baer: Usefulness Key With Content Marketing
Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective customers and your business. Relevant and targeted content is what hooks them in and engagement is the grease that puts the gears into motion and ideally helps achieve business goals. “Social media … Continue reading Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement
What Is Content Marketing? One of the best marketing strategies revolves around publishing content. Understanding what Content Marketing and creating a tactic around it can help spread your brand to a new audience, increase conversion rates and distance yourself from the competition. But, what exactly is content Marketing? How Does Producing Original Online Content Help … Continue reading What is Content Marketing and How It Can Help You
Content marketing is quite clearly a red-hot topic in the world of marketing – it seems like we’ve had nonstop conversation about it for at least two years. And despite all that talk, there still seems to be a lot of confusion over what is and what isn’t content marketing. Some people favor a very … Continue reading Content Marketing: 10 Things I’m Adamant About
