Cooking by Zanthia When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the … Continue reading Feeding Your Audience The Real Thing: Nutritious Content
You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World today. Tellingly, two primary themes emerged from the discussion – … Continue reading Sustainable Content Strategies – Measurement & Promotion Required
In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers. … Continue reading 10 Awesome Content Marketing Tips For Small Business
by Laurie Sullivan, September 9, 2014, 11:22 AM Brand marketers spend thousands of dollars developing content, but they don’t know for certain whether it will drive conversions. Content marketing isn’t new, but it’s changing the face of marketing. One company believes it has found the formula to determine the success of content before it is … Continue reading How To Forecast Content Performance
As a writer, I get the appeal of winging it. There’s nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve … Continue reading 5 Things to Consider When Creating a Content Calendar
As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might … Continue reading 20 Amazing Examples Of Brand Content Marketing Hubs
Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint
I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them. Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what … Continue reading 12 Infographic Tips to Rock Your Content Marketing Strategy
“I’ve got a great team in place, and I know we can rock this content marketing thing … if only we had someone to set us on the right track.” It’s like having an NFL team full of top draft picks and a Hall-of-Fame bound coach … but no playbook. Enter the content marketing strategist. … Continue reading How to Work With a Content Marketing Strategist
Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch — but it’s the possibilities for online video advertising market that stir one Wall Street analyst. Twitch’s average user engagement of 106 minutes of content watched per-user per-day in 2013, and audience segment, … Continue reading Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising
