Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
by Alanna Sloan March 11th, 2015 Alanna Sloan Alanna holds a BA in English from York University and has completed the Public Relations program at Durham College. Alanna is intrigued by content and social media marketing. What started out as an idea to improve the sharing of photos between friends now wears many hats, and … Continue reading How to Promote Your Content on Instagram
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
by Rita Kreig March 9th, 2015 Rita Kreig Rita Kreig is the Inbound Marketer at Magoosh, an online test-prep startup in Berkeley, CA. She earned her Masters of Pacific International Affairs from UC San Diego, where she also studied nonprofit management. Rita loves all things education, marketing, and community development – be it creating and … Continue reading How To Lower Your Bounce Rate With Interesting Blog Content
Louis FoongMarch 6, 2015 Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? The experts on pipeline growth at Captora put together this infographic to give you … Continue reading Dominate Content Marketing With These 5 Key Insights [Infographic]
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content. Jordan Kretchmer on March 6, 2015 The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands … Continue reading Content Marketing Success Now Depends On Your Own Website And UGC
by Daniel Kosir March 3rd, 2015 Daniel Kosir Daniel is a Content Writer at Search Engine People. He is always experimenting with new formats and looking for creative ways to produce, optimize and promote content. He previously wrote for CanadaOne Magazine and helped create and implement online marketing strategies at Mongrel Media. While Google+ may … Continue reading How to Promote Your Content on Google+
Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt. Mary Wallace on March 3, 2015 Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing are completely separate from one … Continue reading Why You Need Content & Martech To Work Together
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
Arline RamirezFebruary 26, 2015 Your 300-word article from India is not going to cut it anymore. Here are small business mistakes that you should avoid when outsourcing content. Lack of focusFirst of all, let’s get the terminologies right. A copywriter provides promotional advertising copy that is meant to sell a product or a service. A … Continue reading 3 Rookie Mistakes to Avoid When Outsourcing Content
