by Arielle Hurst November 20, 2015 Follow @ariellehurstNovember 20, 2015 Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very effective.” How can we refocus our content marketing efforts to make sure they’re really impacting … Continue reading How to Drive Sales with Content Marketing [Infographic]
by Tina DiSerafino November 18, 2015November 18, 2015 In the fast-paced world of technology and the web, Google and other search engines continue to evolve at a rapid speed. Not long ago, Google made a game-changing update that zeroed in on local visibility in search engine results. This means, local businesses can be found in … Continue reading How Local Content Can Help Boost Your SEO Strategy
by VerticalResponse November 18, 2015 Follow @VR4SmallBizNovember 18, 2015 As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. The growth of online marketing has added complexity, nuance, and power to … Continue reading Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
by Stephanie Trembath November 16, 2015 Follow @byStephieNovember 16, 2015 Planning your Instagram posts ahead of time provides more flexibility to brainstorm and create a visual content strategy. We use a visual calendar at Latergramme to organize our Instagram posts and manage our overall content strategy. We find that this helps optimize the effort and … Continue reading 5 Ways to Use a Visual Content Calendar for Instagram
by Kevin Johnson November 16, 2015 Follow @redhotkevbotNovember 16, 2015 Unless you’ve been hiding under a rock for the last decade or so, it’s been hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by … Continue reading How to Harness the Power of Video in Your Content Marketing
by Taylor Stockwell November 16, 2015 Follow @stockwetNovember 16, 2015 Google only loves you when everyone else loves you first.– Wendy Piersall Any marketer worth anything at all these days knows all about content marketing. Of course, we’ve been saying “content is king” for years, but with mixed results. As a defined marketing discipline, though, … Continue reading SEO Ranking Factors Matter For Content Marketers
How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need. Rachel Lindteigen on November 13, 2015 It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their … Continue reading The Secret To A Winning Content Marketing Strategy? Just Ask.
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage. Julie Joyce on November 11, 2015 Recently, I conducted a workshop on content for a company based in Prague. I felt nervous about it because my last experience speaking in the Czech Republic … Continue reading Learning From Link-Building Content Failure
Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy. Kerry Jones on November 11, 2015 Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups … Continue reading How A Content Marketing Strategy Drives Your Bottom Line
by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]
