by Elena Prokopets December 13, 2015 Follow @elenatravelgramDecember 13, 2015 The most successful ecommerce companies already know the simple truth – sassy product descriptions and big juicy product images are not enough to land a sale. Ecommerce websites no longer just sell products. They sell a related lifestyle, ideas and inspiration. With ecommerce giants like … Continue reading Content Marketing for Ecommerce Websites: 3 Strategies to Lead The Game
by Keith Hodges December 12, 2015 Follow @PolarisLondonDecember 12, 2015 SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to work in cohesion towards the same business objectives. With the right strategy in place, SEO can be one of the … Continue reading Planning Content Within a B2B SEO Strategy in 2016
by Jake Camacho December 11, 2015December 11, 2015 These high-octane brands have some of the biggest social media presences around. The common thread? An ability to deliver consistently thrilling content. Let’s take a look at how these brands are taking social media from 0 to 100, and what you can learn from all of them … Continue reading How Top Action Brands Create Exhilarating Social Media Content
by Brian Honigman December 10, 2015 Follow @BrianHonigmanDecember 10, 2015 Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015. 2015 has been a breakout year for LinkedIn, both as a … Continue reading Strategies for Using LinkedIn for Masterful Content Marketing in 2016
by Kristin Lisak December 9, 2015December 9, 2015 The Ice Bucket Challenge. Charitable donations aside, there must be something special about an online video that would make a grown individual voluntarily dump a bucket of cold water on his or her head, right? In fact, there is. Once just another mystery of the internet, viral … Continue reading What’s Trending? 3 Characteristics of Viral Content
by Sage Curtis December 7, 2015 Follow @_SageCurtisDecember 7, 2015 Content marketing is an ever-evolving opportunity for marketers to reach new customers and gather data on their unique audience. But with the constant changes in the digital world, content creation needs to progress at an almost alarming rate. Keeping up with the trends in the … Continue reading A Guide to 2016 Content Marketing Trends [Infographic]
By Heba Hosny December 7th, 2015 Insanity is…”doing the same thing over and over and expecting a different result.” – Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing … Continue reading How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]
by Kevin McFadyen December 7, 2015December 7, 2015 Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything that is unique or interesting, you will also have … Continue reading 9 Tips for Coming Up With Content Creation Ideas for Your Blog
by Scott Sims December 4, 2015 Follow @bscottsimsDecember 4, 2015 Bloggers, small business owners, and marketers have been struggling with the same problem for years:how to create compelling content.Why is this such a struggle?Because they’re using the wrong process ,or worse, they don’t use a process at all. Some of them simply create content based on … Continue reading 4 Step Process to Create Compelling Content for Your Audience
How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path. Steve Olenski on December 2, 2015 Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the … Continue reading How To Create An Effective Content Marketing Strategy For 2016
