by Rachel Parker December 21, 2015 Follow @resonancecontDecember 21, 2015 Sure, Christmas is [gulp!] 10 days away, but you still have time to create and share some fun, holiday-themed video content with the folks in your audience. That’s the good news. The better news is, you don’t need to go hire a fancy agency to … Continue reading 3 Fun (and Easy!) Ideas for Holiday Video Content
by Randy Milanovic December 19, 2015 Follow @kayak360December 19, 2015 In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the … Continue reading On Page SEO Content Structure and Link Valuation
by Lacy Boggs December 19, 2015 Follow @blogspiration42December 19, 2015 I’ve never been much of a numbers gal. Humanities, that’s always been my thing. But my mentor, Tara Gentile, is fond of asking us: If you’re not measuring it, how do you know if it’s working? Errrrr…. Um…. Yeah. Good point. So, to end 2015 … Continue reading Take Stock: How to Conduct a 2015 Blog Content Audit
by Suzanne Hoenig December 18, 2015December 18, 2015 Have you ever considered repurposing content as part of your overall marketing strategy? Should you? When we asked content marketing experts the biggest mistakes they still see people making, several concurred on one point in particular, Content Marketers:You’re selling yourself short when you don’t reuse, repurpose, and … Continue reading How Easy Is Repurposing Content for Small Business?
by Laura Cole December 17, 2015December 17, 2015 While it is no secret that the integration of multimedia content is central to any successful blog, the precise reasons for this are less well-known. It is also important to note that best practice continues to change, so it crucial that you tailor your content strategy in … Continue reading How to Create Engaging Multimedia Content for Your Blog
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
by Judy Caroll December 16, 2015 Follow @www.twitter.com/judycaroll1December 16, 2015 Blog content plays a very vital role in generating B2B leads as much as drawing awareness towards your product. Much like cooking stew worthy of Gordon Ramsay, mixing the right content maximizes the appeal of your blog, urging people to come back for more. In … Continue reading The Recipe for an Award-Winning Content Dish [Infographic]
By Apurva Jog December 16th, 2015 |Content, Social Media Marketi Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn’t exist without content. There is a good reason why many use the … Continue reading How To Amplify Your Social Media Advertising Strategy With Content
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content
by Nathan Roberson December 14, 2015 Follow @TheMrobotDecember 14, 2015 Google Panda has the dubious distinction of being one of the first “shockwave” algorithm updates that Google unleashed upon the SEO community. In the Fall of 2011, this ravaging bear came rampaging through the internet, punishing those businesses and websites that only were crafting and … Continue reading A Flowchart On How To Write Panda-Proof Web Content [Infographic]
