by Laura Donovan February 1, 2016 Follow @thewordproFebruary 1, 2016 The Facebook News Feed is prime real estate and has seen many renovations through the years. “The goal of News Feed is to show you the stories that matter most to you.” (Facebook Newsroom) Liking, Commenting, Sharing and even clicking on items in your Feed … Continue reading Facebook Updates Algorithm – Stay In Front of Customers with Quality Content
by Jomer Gregorio February 1, 2016 Follow @JomerGregorioFebruary 1, 2016 Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers. Content marketing is not all about … Continue reading The Top 8 Hottest 2016 Content Marketing Trends (Infographic)
by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”
by Jennifer Hanford January 28, 2016 Follow @jennghanfordJanuary 28, 2016 Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds. With so much information coming at us … Continue reading How to Create Bite-Sized Content [Infographic]
by Jomer Gregorio January 28, 2016 Follow @JomerGregorioJanuary 28, 2016 Creating content is easy. It is creating content with relevance and value that is difficult, more so sustaining it. With great content comes great effort, time, knowledge, energy, and resources. While some entrepreneurs have managed to juggle content creation with the tasks of running an … Continue reading SMB Content Creation Checklist – 8 Strategic Steps to Consider [Infographic]
by Brian Basilico January 27, 2016 Follow @bbasilicoJanuary 27, 2016 Why Blog? It’s hard to believe I started my blog in January of 2008 (actually January 19, 2008). In the course of those eight years, I have learned a lot, however when I started it I had no idea where I was going or what … Continue reading 5 Ways to Monetize Your Content Creation
by Sally Falkow January 24, 2016January 24, 2016 More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. (MarketingProfs: Benchmarks, Budgets & Trends Report.) 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half … Continue reading Why Content Strategy Needs Digital PR [Infographic]
by Al Gomez January 24, 2016January 24, 2016 It’s no secret that content marketing will play a HUGE role in 2016 and beyond. Aside from the fact that people these days consume a lot of content in different forms (text, video, images, podcasts, etc.), content marketing has plenty of benefits that include: brand awareness, customer … Continue reading 6 Straight Content Writing Tips for a Better Blog
by Jessica Mehring January 23, 2016 Follow @horizonpeakJanuary 23, 2016 SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to … Continue reading How to Use SlideShare to Breathe Life into Your Old Blog Content
by Rushal Patel January 22, 2016 Follow @patelrushalJanuary 22, 2016 Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. … Continue reading Startup Marketing Triple Threat: Content, Design and Analytics
