by Nelson Vauxhall February 10, 2016 Follow @NelsonVauxhallFebruary 10, 2016 If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and … Continue reading 3 Small Businesses That Are Killing it With Content Marketing
By Laura Blaker February 9th, 2016 This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we’re going to talk about the importance of content. We already know that social media is a way for us to engage and interact with our audiences online. We’re familiar … Continue reading Social Media Tips & Tools To Post Smarter: The Importance Of Content
by Niels Footman February 8, 2016 Follow @NielsFootmanFebruary 8, 2016 Two bits of received wisdom echo around the world of marketing: It’s almost impossible to meaningfully differentiate commoditised products. In heavily regulated industries, you can’t be truly distinctive or creative. But how true are they? EXHIBIT 1: Apple Among a vast swathe of the world’s … Continue reading How to Differentiate in Finance Using Values-Based Content Marketing: 6 Case Studies
What’s a content creation swipe file? It’s a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it. Quinn Whissen on February 8, 2016 Let’s start with a story… You sit down to create a piece … Continue reading Content Creation Swipe Files: Inspiration, Tools & Organization
Columnist Rachel Lindteigen believes a content marketing team that includes both marketers and journalists can help you tell the stories that appeal the most to your audience. Rachel Lindteigen on February 5, 2016 If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do … Continue reading What’s The Right Staffing Mix For Content Marketing Success?
by Delphine Moulu February 4, 2016 Follow @reelevantappFebruary 4, 2016 Emails adapting in real-time Remember when you used to create several email marketing campaigns depending on the segment you wanted to send it to? Let’s say your have a fashion e-commerce website, you would have to create an email with t-shirts and shorts for your … Continue reading You Can Change Your Email’s Content After It’s Sent. Here is How.
by Steve Gumm February 3, 2016 Follow @stevegummFebruary 3, 2016 Local Video Marketing provides the best way to connect with local customers on a more personal level without them having to actually drop in on your place of business or schedule an appointment with you. The primary reason I love video is because of the … Continue reading Local Video – The Holy Grail of Content Creation For Small Business
by Suzanne Hoenig February 3, 2016February 3, 2016 In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable … Continue reading 2016 Content Marketing for Small Businesses: Back to Basics
By Ruud Hein February 3rd, 2016 The larger and older the website you’re working on, the harder it becomes to find duplicate content and thin content. Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search results. Add too much thin content and especially when … Continue reading Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer
by Annaliese Henwood February 2, 2016 Follow @MktgInnovatorFebruary 2, 2016 What would you do if you couldn’t use your current content creation tools of choice? How would you adapt? Allow me to introduce Part II of my blogging tools series. Part I discussed the 5 Best Tools for the Blog Research Process. This week, I … Continue reading The 5 Best Tools for Blog Content Creation
