New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams. By Brianna Miller Published on April 23, 2026 I had the chance to participate in the first MarTech Vibe Marketing Lab as part of the Spring 2026 MarTech conference. Instead of … Continue reading If your AI content feels generic, this is why
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. By Constantine von Hoffman Published on April 7, 2026 AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from … Continue reading AI content can rank, but quality still decides winners
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. By Stephanie Trovato Published on March 20, 2026 Last updated on March 25, 2026 Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured … Continue reading The hidden costs of chaotic content workflows
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. By Constantine von Hoffman March 11, 2026 Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from search alone … Continue reading IAB proposes new payment rules for AI content access
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains. By Sara Vicioso February 25, 2026 AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content … Continue reading How to make your content stand out in the age of AI
