Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool. By Constantine von Hoffman Published on April 7, 2026 AI content is not hurting your search rankings, but it is not giving you an automatic edge either. That is the central takeaway from … Continue reading AI content can rank, but quality still decides winners
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output. By Stephanie Trovato Published on March 20, 2026 Last updated on March 25, 2026 Most content team inefficiencies aren’t caused by talent or resources, but by the absence of a defined system. Without structured … Continue reading The hidden costs of chaotic content workflows
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online. By Constantine von Hoffman March 11, 2026 Publishers have spent the past few years watching their traffic slide — in some cases by more than 50% from search alone … Continue reading IAB proposes new payment rules for AI content access
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains. By Sara Vicioso February 25, 2026 AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content … Continue reading How to make your content stand out in the age of AI
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. By Constantine von Hoffman February 20, 2026 If you think content marketing is still about writing blog posts and filling an editorial calendar, the job market says otherwise. A Semrush analysis of 8,000 U.S. content … Continue reading Content marketing jobs are splitting in two
AI can’t reflect your brand on its own. Here are five ways to humanize AI-assisted content planning. By Tamara Scott , January 29, 2026 If you’re like me, you’re probably just getting around to writing out your content calendar for 2026. You’re also likely using AI for at least part of that … Continue reading How to humanize an AI-generated content calendar for 2026
Crisis Looming Over AI-Generated Ads, Content by Laurie Sullivan , Staff Writer, January 19, 2026 Most people don’t know when they are looking at AI-generated content — although Google, Microsoft and many others are working to resolve that challenge when it comes to images. For years, people instinctively trusted that what they saw was real, … Continue reading Mounting AI Crisis For Advertisers Over Ads, Content
