More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned. Stephanie Trovato on December 19, 2025 Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took … Continue reading How CreativeOps keeps AI-driven content from stalling
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query. Danny Goodwin on December 10, 2025 AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily … Continue reading Why AI content strategies need to focus on tasks not transactions
LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Stephanie Trovato on November 24, 2025 Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core … Continue reading Why evergreen content expires faster in an AI search world — and what to do about it
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. Mike Pastore on October 28, 2025 Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, … Continue reading Adobe brings AI deeper into content workflows
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts
Meta Seeking Media Deals To License AI Content by Laurie Sullivan , Staff Writer, September 18, 2025 Meta Platforms is seeking content deals with publishers such as Axel Springer, Fox Corp. and News Corp., which seems to support its push into artificial intelligence (AI) products like chatbots, as well as smart glasses, with a wristband … Continue reading Meta Seeking Media Contract To License AI Content
September 10, 2025 In the AI era earned media is king, and content its queen BY Tyler Perry Managing brand and reputation in this new AI-driven world is no longer “business as usual,” it’s a profound recalibration of how information is discovered and consumed. Earned media is king again, but it needs a content queen. Google’s … Continue reading In the AI era earned media is king, and content its queen
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. Mike Pastore on September 3, 2025 HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a … Continue reading HubSpot debuts a new AI playbook at Inbound as content marketing falters
WagerTalk Media announces partnership with other content networks Sophie Atkinson The sports betting content network WagerTalk Media has announced it will partner with PicksandParlays.net Group and WinnersAndWhiners to “form one of North America’s largest independent sports betting content networks.” The strategic partnership has been created to serve the American market, with estimations that the combined … Continue reading WagerTalk Media announces partnership with other content networks
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025 Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out
