Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home. Kim Davis on August 3, 2022 Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles … Continue reading Almost half of consumers are consciously spending less
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend
Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies
By David Landsel May 06, 2022 Picture it—you on the perfect beach, soaking up the sun, far from home, and without a care in the world. Maybe you’re staying in a stylish Airbnb just steps away, maybe you even splurged and flew here in business class, and you’ll do the same thing when … Continue reading How Buy Now, Pay Later is changing how consumers think about travel
Brands, Get Ready To Meet Your Consumers In The Metaverse by Oliver Wright , May 6, 2022 There’s a lot of excitement about the metaverse — and for good reason. By allowing consumers to seamlessly move between two different realities, the metaverse is already creating countless new opportunities for retailers and consumer brands. While … Continue reading Brands, Get Ready To Meet Your Consumers In The Metaverse
The top offender is content selling them a product they just purchased. Constantine von Hoffman on April 26, 2022 Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping … Continue reading Irrelevant marketing has consumers turning off brands
