Learn how to attract, convert and retain this new consumer. Microsoft Advertising on June 23, 2022 There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising … Continue reading Create campaign impact by reaching the Workday Consumer
Marketers are uncertain about the best way to connect with “workday consumers.” Constantine von Hoffman on April 22, 2022 Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out … Continue reading Blurring of line between work and home creates a new consumer persona
Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022 From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal
Why 2022 Will Be The Year Of The Marketer (And The Consumer) by John Mergen , Op-Ed Contributor, January 7, 2022 At least one thing is clear as we transition into 2022: we are no longer waiting for a revolution in how consumers interact with media. That shift has happened, and its impact increases with … Continue reading Why 2022 Will Be The Year Of The Marketer (And The Consumer)
A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset
They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall
Victor Blasco September 2, 2021 Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to make it in the eCommerce arena, you need a reliable … Continue reading 3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy
Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations
Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline
